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From an historic perspective, one clarification needs to be made here.Over the first nearly seven decades, starting around 1920 or slightly before, and running up into the 1980s, most efforts in this whole general area were considered 4-H promotion, visibility, or public relations.Others are examples that relay an impactful or heart-warming story covered in the media and a part of 4-H promotion simply because they should not be "lost to history." As Franklin Reck infers in "The 4-H Story," a characteristic of almost any history is that the informative years are more exciting than later years as the early years produce the experimenters, the valiant pioneers with the new concepts.
and state Extension information staffs, considered 4-H visibility and public relations as part of their job and responsibility.
Many had regular radio and television programs, newspaper columns, newsletters, and promoted 4-H in a variety of creative ways.
This history highlights 4-H promotion at the national level, particularly by National 4-H Council and its two predecessor organizations – National 4-H Service Committee (formerly National Committee on Boys and Girls Club Work) and National 4-H Club Foundation, and by the 4-H and Information offices of Extension/USDA.
Some specific examples of efforts at the state and local levels are included, particularly when they resulted in national impact or national visibility.
It really wasn't seen in terms of "marketing" until the 1980s, and in some cases, perhaps even later.
And, terms like branding, licensing, tutorials, webinars, powerpoints, Twitter, Facebook, and a whole communication's technological vocabulary that has entered the scene since the mid-90s is totally recognized, but whose history is still taking shape.While this history on the National 4-H History Preservation website primarily covers 4-H promotion at the national level, these state and local efforts were equally important.The staffs at all three levels readily assisting each other with new promotion projects or ideas.Reviewing 4-H promotion at the national level over the past century, there are two major statements that can be made; almost contradicting one another.First, traditionally promotion dollars never seemed to be a high priority item...American Dairy Association, 4-H And Walt Disney Studios Team Up Another Walt Disney Film Glenn Mc Carthy Productions films The Green Promise Universal Pictures Distributes 4-H Film, Tom Boy and the Champ Twentieth Century-Fox Produces 4-H Film - Young America Most of the history sections appearing on the National 4-H History Preservation website as researched and written by the National 4-H History Preservation team, tell a narrative story. This is a compendium of selected short stories which stand alone.