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Bradford is smart, and The League is a strong product.
While it won't solve any major world problems, of course, it could certainly make a whole bunch of peoples' lives easier, in a small but noticeable way.
Plus, for those who want added privacy, Bradford developed a premium service, the League's "Heavy Hitters," which ensures ultimate control.
As a Heavy Hitter paying $15 a month (standard use of The League is free), no one can see your profile unless you want them to.#2: The curation thing. Think about it: There are single people who are only on Hinge to look at the pictures, not to do anything, and married people messaging away on Tinder just for the thrill of flirting.
This is mostly because everyone already knows what they are, and anyone who DOESN’T is very likely a space alien, which presents its own set of problems. On the whole, I’d rather be re-watching entire TV shows I’ve already seen twice and eating tacos four meals a day. More → Lord of the Flies is one of those books that harkens back to a simpler (unspecified) time.
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Unlike most dating apps, you can't just join The League and immediately start pawing through the platform—which is, of course, what the press lunged at earlier this fall. Bradford doesn't want those game-players and ghost-like profiles cluttering her app, so she says that if users "aren't logging in, not responding to users, or people are messaging them and they're not messaging back, little things like that," they'll take action.
There's a waiting list, which Bradford explains is integral to the customer experience, since she wants to ensure each person who joins the dating pool has suitable and varied matches in return. With that in mind, Bradford developed "a flagging system so that if the user is just there to check it out and not participate, we put them back on the wait list." Because a dating app should only be for people who really, actually want to date, right?
By prioritizing users' privacy while delivering a curated matchmaking service, the app certainly caters to high-octane, ambitious women.
But then again, it benefits all women, not just the no-bullshit Olivia Popes and multitasking Gwyneth Paltrows of the world.
So while the media was quick to dismiss Bradford in August—"Do you really need a Stanford MBA to launch a dating app?