On the Hot or Not web site, people rate others' attractiveness on a scale of 1 to 10.

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Another variation used a four-way comparison of candidates to gauge their popularity and show a 'type' match for candidates who most closely match the average preferences shown by the user making the choices.

In 2005, as an example of using image morphing methods to study the effects of averageness, imaging researcher Pierre Tourigny created a composite of about 30 faces to find out the current standard of good looks on the Internet (as shown above).

The domain is currently owned by Hot Or Not Limited, Users would submit photographs of themselves to the site for the purpose of other users to rate said person's attractiveness on a scale of 1 - 10, with the cumulative average acting as the overall score for a given photograph.

The site was founded in October 2000 by James Hong and Jim Young, two friends and Silicon Valley-based engineers. The site was a technical solution to a disagreement the founders had one day over a passing woman's attractiveness. Within a week of launching, it had reached almost two million page views per day.

A similar study was done with Miss Universe contestants, as shown in the averageness article, as well as one for age, as shown in youthfulness article.

A 2006 "hot" or "not" style study, involving 264 women and 18 men, at the Washington University School of Medicine, as published online in the journal Brain Research, indicates that a person's brain determines whether an image is erotically appealing long before the viewer is even aware they are seeing the picture.

The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country and over time.

While the term has several meanings, the most frequent usage refers to two people exploring whether they are romantically or sexually compatible by participating in dates with the other.

Both graduated from the University of California, Berkeley in electrical engineering, with Young pursuing a Ph. Within a few months, the site was immediately behind CNET and NBCi on Net Nielsen Rating's Top 25 advertising domains.

To keep up with rising costs Hong and Young added a matchmaking component to their website called "Meet Me at Hot or Not", i.e. The matchmaking service has been especially successful and the site continues to generate most of its revenue through subscriptions.

To make this hot or not palette of morphed images, photos from the site were sorted by rank and used Squirlz Morph to create multi-morph composites from them.