We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.

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Even today, the vast majority of Americans who are in a marriage, partnership, or other serious relationship say that they met their partner through offline—rather than online—means.

At the same time, the proportion of Americans who say that they met their current partner online has doubled in the last eight years.

People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago.

And this is especially true for those at the upper end of the socio-economic spectrum: Even as online daters have largely positive opinions of the process, many have had negative experiences using online dating.

Even today, online dating is not universally seen as a positive activity—a significant minority of the public views online dating skeptically.

At the same time, public attitudes towards online dating have grown more positive in the last eight years: Additionally, 32% of internet users agree with the statement that “online dating keeps people from settling down because they always have options for people to date.” This is the first time we have asked this question.Losing a spouse is one of the most horrible things anyone could experience in life.Having a partner to go through the ups and downs with is a wonderful thing, and not having that anymore can be devastating.Additionally, 22% of online daters have asked someone to help them create or review their profile.Women are around twice as likely as men to ask for assistance creating or perfecting their profile—30% of female online daters have done this, compared with 16% of men.Some 42% of Americans know someone who has used online dating, up from 31% in 2005.